With over a decade of experience across buying, brand strategy, and storytelling, Charlotte has worked with some of the industry’s most loved brands—including Alexander McQueen, Balenciaga, Isabel Marant, Dyson, and Rimowa—spanning both e-commerce and retail, in freelance and full-time roles. Her work lives at the intersection of creativity and commerce, always with a focus on building brands that resonate.

In 2023, she launched BRAND NEWS, a podcast that explores the people behind fashion brands. Through honest conversations with insiders, she uncovers how identity, culture, and business collide—and how the industry is shifting from the inside out. Today, she’s growing BRAND NEWS PRODUCTIONS into a creative studio that helps fashion brands bring their stories to life through sound and conversation.

Charlotte curates and hosts Talks That Spark Change at Modefabriek—the Netherlands’ leading retail fair—with past guests including Lidewij Edelkoort, Jan Agelink and Yeliz Ciçek.

Split between Paris and Amsterdam, Charlotte’s work is deeply relational—guided by curiosity, intuition, and a belief that storytelling is one of fashion’s most powerful tools. Whether she’s mapping out a brand’s next move, scribbling podcast ideas on the go, or mentoring early-career talent, she’s driven by a quiet belief in slow growth, emotional intelligence, and human connection.

Her earliest fashion inspiration? Rachel Green’s assistant buyer job at Bloomingdale’s. Some things never leave you.